With deep roots in the craft beer community and a background in building inclusive spaces for women in beer, Jessica Uribe’s journey took a transformative turn when she chose to live alcohol-free for her health and personal growth. Discovering the richness of non-alcoholic beverages reignited her passion and sparked a new mission: to normalize and celebrate alcohol-free drinking. That mission came to life through JUN/A Beer & Beverage Co. - a non-alcoholic beverage company based in Phoenix, AZ that combines a curated bottle shop with community events, pop-up bars, menu consulting, and distribution for brands both locally and globally.

JUN/A exists to increase accessibility to high-quality, sophisticated, and delicious non-alcoholic beverages; promote inclusive drinking experiences across social event and wellness spaces, restaurants, and bars; and foster a culture that embraces alcohol-free lifestyles. Through this work, JUN/A is helping reshape drinking culture in Phoenix and beyond - making NA options more visible, inclusive, and fun for everyone, whether you’re sober, sober-curious, moderating, or simply taking a break.